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Education & Events Calendar

REALTORS® who learn more, earn more!

Welcome to the professional development, events, and networking opportunities calendar of Pinellas REALTOR® Organization and Central Pasco REALTOR® Organization. We offer hundreds of classes every year from our award-winning program. Visit our class/event Terms & Conditions page.

Luxury Understood (4CE)

Thursday, October 26, 2023 (1:00 PM - 5:00 PM) (EDT)


This course provides a roadmap to help you develop your confidence and competence as a luxury real estate specialist.  

You will learn: 

  • How to win the trust of high-end sellers and buyers 
  • Which unique marketing strategies to use for luxury properties 
  • Ways to negotiate with the savvy customer 
  • When and where to build a circle of influence with individuals of higher net worth

Session 1: 

Learn how to differentiate yourself in the luxury space. Through knowledge of your local luxury market, knowledge of today’s luxury clientele, and knowledge of yourself, you will see what it takes to get hired by discerning high end sellers. 

Session 2: 

Discover the tips and techniques to conduct a memorable luxury listing presentation.  We'll review pre-listings approaches, how to create a customized marketing plan, and how to demonstrate to the seller your ability to find a buyer. 

Session 3: 

We'll help you develop a simple business plan for you to create and grow your luxury business whether you plan to establish a niche market or simply raise your average sales price. We'll answer the top 10 questions every luxury agent needs to know to help you achieve your goals.


Jo-Ann Sloan 
For nearly 25 years Jo-Ann has facilitated workshops and seminars in North America, South America, and Europe. An innovative and energetic speaker with strong business savvy and a bottom line focus, Jo-Ann has a proven ability to move her audience into action.

Ms. Sloan is a certified instructor for National Association of REALTORS®’ REBAC and Graduate Realtor Institute (GRI) courses and has coached and developed thousands of real estate professionals throughout the country.

Florida licensees will earn 4 hours of Specialty CE Credit upon successful course completion.

**This class is being offered in the hybrid format. Upon registering you will have the option to select the format (in person or live-stream) you wish. 

IN PERSON @ Pinellas Realtor® Organization and Central Pasco Realtor® Organization
4590 Ulmerton Road
Clearwater, FL 33762


Event Contact
Professional Development
(727) 347-7655
Send Email
Thursday, October 26, 2023 (1:00 PM - 5:00 PM) (EDT)
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More than just a calendar

The classes and events listed above represent the efforts of not just a hard-working education department, but an entire association staff, several committees, and volunteer leaders – all of whom are dedicated to building, delivering, and communicating a selection of classes taught by reputable instructors and esteemed special guests. Affordability is always on our minds, which is why we’ve created programs designed to lower costs whenever possible.

Whether your goal is continuing education, gaining designations and certifications, networking, or strengthening your specialty, you’ll find a multitude of options available and friendly guidance along the way. We strongly believe learning never stops, so we aim to serve REALTORS® no matter where they are on their professional journey, from the newly-licensed agent to the seasoned professional. Please visit our PRO/CPRO Education page to learn how we stand out from the crowd.

Education and events policies and terms

All attendees of classes and events (whether in-person, on-location, off-location, or via internet streaming) must agree to our policies and terms, which cover, and are not limited to: refunds, cancellations, no-shows, class misuse, video/photography, waivers, and special accommodation requests. This applies to all classes and events whether or not they are listed on this page’s calendar.