Education & Events Calendar
REALTORS® who learn more, earn more!
Welcome to the professional development, events, and networking opportunities calendar of Pinellas REALTOR® Organization and Central Pasco REALTOR® Organization. We offer hundreds of classes every year from our award-winning program. Visit our class/event Terms & Conditions page.
Modern Real Estate Professional's Marketing Boot Camp (12CE)
Tuesday, November 29, 2022 9:30 AM - Wednesday, November 30, 2022 4:30 PM (EST)
Description
Today’s consumers are constantly being marketed to, so how can you effectively grab their attention? In this session, we will explore how marketing has influenced consumer behavior, and help you develop your marketing & content strategy, and provide you with a guide to follow & implement to effectively reach consumers by using modern and effective marketing tactics.
November 29 | 9:30 AM - 4:30 PM
Topics covered:
* Your personal brand and marketing niche
* Your content marketing strategy
* How to get found online earlier in a consumer's research process
* Making the most of your website & search engine optimization
* State and federal laws, and NAR policies you need to know for compliance reasons
...and more!
November 30 | 9:30AM - 4:30 PM
Topics covered:
* Leverage your social media accounts and use advertising on those channels to connect with consumers
* Using video and YouTube to connect with consumers
* Leveraging your SOI & marketing techniques that focus on relationships
* Leverage ratings, reviews, recommendations & In Search Ofs (ISOs)
* Tools that will allow you to create optimal marketing materials
...and more!
By the end of this course, you will be able to develop or adjust your marketing strategies to ensure you can connect with and serve consumers in a cost-effective and highly productive way.
Instructor: Craig Grant grew up loving all things technology and the Internet. After graduating from the University of Florida he spent nearly a decade as the regional manager and corporate trainer of the New York Times Regional Media Group. Craig then created The Real Estate Technology Institute (RETI) & Easy Realty Sites, 2 companies whose focus is on creating partnerships with REALTOR® associations & companies and helping elevate their members through technology education, training & solutions.
Craig is a certified GRI, CRS, E-Pro & RPR Instructor for all technology & marketing courses, a member of the GRI Task Force & former Chairman of the Florida REALTORS Education & Technology Committee.
Florida licensees will earn 6 hours of Specialty CE Credit upon successful course completion of a single day or 12 hours of Specialty CE Credit for successful course completion of both days.
**This class is being offered in the hybrid format. Upon registering you will have the option to select the format (in person or live-stream) you wish.
4590 Ulmerton Road
Clearwater, FL 33762
OR LIVE STREAM via Zoom
This is a two day course: November 29 & 30; 9:30AM-4:30PM. You may attend one or both days.
General Education
Continuing Education
More than just a calendar
The classes and events listed above represent the efforts of not just a hard-working education department, but an entire association staff, several committees, and volunteer leaders – all of whom are dedicated to building, delivering, and communicating a selection of classes taught by reputable instructors and esteemed special guests. Affordability is always on our minds, which is why we’ve created programs designed to lower costs whenever possible.
Whether your goal is continuing education, gaining designations and certifications, networking, or strengthening your specialty, you’ll find a multitude of options available and friendly guidance along the way. We strongly believe learning never stops, so we aim to serve REALTORS® no matter where they are on their professional journey, from the newly-licensed agent to the seasoned professional. Please visit our PRO/CPRO Education page to learn how we stand out from the crowd.
Education and events policies and terms
All attendees of classes and events (whether in-person, on-location, off-location, or via internet streaming) must agree to our policies and terms, which cover, and are not limited to: refunds, cancellations, no-shows, class misuse, video/photography, waivers, and special accommodation requests. This applies to all classes and events whether or not they are listed on this page’s calendar.
