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Education & Events Calendar

REALTORS® who learn more, earn more!

Welcome to the professional development, events, and networking opportunities calendar of Pinellas REALTOR® Organization and Central Pasco REALTOR® Organization. We offer hundreds of classes every year from our award-winning program. Visit our class/event Terms & Conditions page.

Panel Discussion: Earn What You're Worth

Thursday, September 21, 2023 (1:30 PM - 3:30 PM) (EDT)


In this new era of our industry where cooperative compensation may soon be optional, you need many tools to survive and thrive. One of those that deal with your bottom line and how you get paid is the Buyer Broker Agreement. This unique panel event featuring industry experts will provide you with all the insights you need to know.

When you represent a buyer, you invest countless hours of your valuable time. Ask yourself these questions – why should a buyer display loyalty to you? Why should they commit to you as their only agent? While we commonly request sellers to commit to a brokerage via agreements, why is a parallel expectation not extended to buyers?

Items discussed by our expert panelists include:

  • Discern the most suitable BBA for distinct situations and how to properly create and complete them
  • How written agreements can be a major risk management tool
  • What exclusive representation does NOT entail
  • Showing agreements vs. exclusive representation
  • How to convey the importance of these agreements to your buyer clients
  • The Arbitration Hearing process in mitigating confusion around the matter of procuring cause

Expert Panelists: these professionals utilize BBAs in their business and understand the extreme importance of them. You'll hear from:

  • Manuela Hendrickson - Past Chair of PRO/CPRO and broker of Global Lifestyle, LLC
  • Liane Jamason - Broker of Corcoran Dwellings
  • Glen Richardson - Past Chair of PRO/CPRO and agent with Smith & Associates Real Estate
  • John Ricker - owner of Baxter Title
  • Mashonda Smith - agent with Douglas Elliman

Manuela Hendrickson has had her real estate license since 1994. She received her Broker's license and Instructor license in 2003 and has been actively involved in the real estate business ever since. She is currently the Designated Broker for Global Lifestyle Realty in St. Petersburg.

Mashonda Smith is the consummate professional, an agent whose dedication to her clients has been winning over buyers, sellers and investors for more than ten years. From relocation consultations and first time buyers, to those seeking the perfect vacation or dream home, each person she works with is treated with care and the highest level of personalized service. Recognized Douglas Elliman top agent nationwide, as an Ellie Award recipient for the past three years: 2021 Leading Edge Award (top 17%), 2022 President’s Circle (Top 17%), and 2023 President’s Circle (Top 16%). The secret to Mashonda’s track record of success comes from the firm belief that every client has a story and each opportunity to partner with a client is a privilege. “Buying a home is usually the largest investment a person makes,” says Mashonda. “It is life changing. I appreciate the trust of each client and I truly cherish the opportunity to be a part of their life’s journey. I also want my clients to know that my services do not end with the closing. In the months and years between transactions, I remain dedicated to helping them enjoy where they live and understand future real estate options.” Originally from North Carolina, Mashonda graduated from the University of North Carolina with a bachelor’s degree in Communication Studies. After college, she was recruited by GTE and made the move to St. Petersburg to begin her career. After meeting her husband in 1999, they were married in July 2001 and today are the proud parents of three children. Mashonda enjoys giving back to her community through various efforts that benefit local non-profits. She has been a board member for Clothes to Kids, advocate for The Next Stepp Center and was an active member of the PTA board for 10 years where she was voted Pinellas County PTA President of the Year. When she is not working, she enjoys spending time with her family and friends, baking, and finding good eats, which of course includes Carolina BBQ. Today, Mashonda specializes in residential homes, waterfront, downtown St. Petersburg and the surrounding Tampa Bay area communities. Working across all price ranges and property types, she is committed to working relentlessly on her clients’ behalf to help them achieve their goals.

IN PERSON @ Pinellas REALTOR® Organization and Central Pasco REALTOR® Organization
4590 Ulmerton Road
Clearwater, FL 33762
Event Contact
Professional Development
(727) 347-7655
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Thursday, September 21, 2023 (1:30 PM - 3:30 PM) (EDT)
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More than just a calendar

The classes and events listed above represent the efforts of not just a hard-working education department, but an entire association staff, several committees, and volunteer leaders – all of whom are dedicated to building, delivering, and communicating a selection of classes taught by reputable instructors and esteemed special guests. Affordability is always on our minds, which is why we’ve created programs designed to lower costs whenever possible.

Whether your goal is continuing education, gaining designations and certifications, networking, or strengthening your specialty, you’ll find a multitude of options available and friendly guidance along the way. We strongly believe learning never stops, so we aim to serve REALTORS® no matter where they are on their professional journey, from the newly-licensed agent to the seasoned professional. Please visit our PRO/CPRO Education page to learn how we stand out from the crowd.

Education and events policies and terms

All attendees of classes and events (whether in-person, on-location, off-location, or via internet streaming) must agree to our policies and terms, which cover, and are not limited to: refunds, cancellations, no-shows, class misuse, video/photography, waivers, and special accommodation requests. This applies to all classes and events whether or not they are listed on this page’s calendar.